Before talking about Label Rose, we will have to take a leap into the past, because what I am today is the result of an infinite series of experiences that have characterized my path... |
| I was small and chubby when I was 5 years old playing in the style office, at the time my father owned a large clothing company. Toys didn't attract me enough, I much preferred the company with its thousand offices, I preferred to disturb the employees with curious questions, but among all the offices the one that captured my attention most of all was certainly the one dedicated to style and the conception of prototypes. I felt at home in that magical place where, after a long process, the drawings became reality and made many women beautiful: endless fabrics, buttons, samples, colored pencils, drawings, all this was pure magic for me who, despite my tender age , had fun pretending to be an acclaimed designer . I fell in love with that world slowly, one step at a time. I performed my homework rigorously at recess in order to have free time to spend in the company. I began doodling, copying, coloring, and inventing on paper until I learned how to use graphics programs. This was what usually happened: when all the employees left, I would be alone in the office, I would take a few computers to practice, and then set up my collection. I was tiny, but already super determined, I drew and mastered the basic techniques of Photoshop to the point of creating a collection of my own. I was small but my dreams, unlike my stature, were already very big. |
| At the same time, I developed a second passion: dance. The determination that has always distinguished me allowed me to reach important levels until I had the opportunity to move to Rome and study in an important school: the National Academy of Dance. I was 15 years old when I decided to leave my city, my friends, my loved ones to move alone to the capital. A year later, I moved to Dresden. It was once again a tough test of early maturity since I saw my family only three times a year and I was studying privately to achieve the third year of high school. My studies in Germany ended after 3 years with the achievement of the "Bachelor of Art" and with the obtaining of two work contracts as a ballet dancer, so at the age of 19 I ended up moving to the Czech Republic to start my career as a semi-solo theater dancer. Along with the satisfaction for the achievement of my goals, I began to feel empty from a social and cultural point of view, on the other hand I had dropped out of high school at 17 and I had not reached the high school diploma like my peers and my continuous changes of residence had not allowed me to make solid friendships; I had not lived a carefree adolescence, on the contrary I had always been focused on achieving that one goal: to become a dancer. But all of a sudden, once I reached that goal, it seemed as if I had started to miss everything that existed outside the theater and the four walls of the dance hall. Out of the blue I decided to leave everything and resume my studies, take back experiences that I had not lived until that moment, start cultivating social relationships, but above all bring back my first passion: fashion. |
| At the age of 19, after a short period in the Czech Republic, I returned home, I returned to my country, to my city, I returned to speak Italian fluently and I went back to live with my family. Obviously, leaving dance was a long and thoughtful decision, but to this day I have never regretted the choice I made. I immediately realized that the only thing I would have missed returning to Naples would have been my independence, in fact already at the age of 16 I began to work in parallel with my dance studies as a waitress in an Italian restaurant on weekends and already there I felt the satisfaction of being able to feel independent. I immediately began to design, think and devise something that could make me "free" from what had been the impositions of the world of ballet, where I had repeatedly realized that I was a mere performer of a series of steps. Obviously, I took up my first passion: fashion, which despite everything I had never abandoned. At the same time, I began to fill my social void by hanging out with new people: I realized that the wealthy girls I was dating all had extremely expensive designer bags..." Did those bags identify a certain social class?" I wondered. "Why should a bag be able to label a girl or a woman?" Obviously, I didn't have one and I would never have dared to ask my parents for such an amount just to feel like an integral part of a group, all this led me to think a lot. I wanted to be considered not for the obvious logo on my bag but for the fullness of my personality, for the experiences I lived, for my ideas! At the same time, I wanted to show that I could dress in a cool way but with garments and accessories within the reach of my economic resources. I realized that there were no stores that sold a line of trendy bags and accessories accessible to everyone, and I imagined the dissatisfaction of many girls and women in the same situation as me. |
After a short time, a few weeks after my return to Italy, I decided to give life to Label Rose. Obviously, communication budgets were non-existent, so in the early days I had to do everything by myself: I was a model, stylist, photographer, social media manager, visual merchandiser, warehouse worker, manager... In short, whatever was needed. To this day I can say that I am proud of the results achieved, proud to have faced numerous battles alongside my family, proud to have obtained first a diploma, then a degree in International Business Management, proud of this brand and of the team that over time has helped me to develop the idea of a young woman. Obviously, the path has been, and still is, long and tortuous, but on the other hand, the most difficult challenges are always the most satisfying. This is also meant to be a message of encouragement to all those women who are afraid of change: really listen to yourself, deeply, and give voice to what you feel and want, even if it is not what the outside world would want from you, even if the path to obtain it is difficult, because this is how dreams come true. First of all, I was afraid of disappointing many people by leaving dance because in everyone's imagination I was the "dancer"; Many times I have thought about the infinite sacrifices I have made during my journey and I have asked myself: "What are you doing, throwing everything away? Do you really want to quit your dancing career to have an uncertain future? How are you going to go to college if you left school at 16?" and then again "Can you run a company? How are you going to study and at the same time carry out your project?" No matter how many questions I may have, I have never stopped believing in myself and in my abilities, giving little weight to the opinion of others but following only and only my heart and my instinct.
So believe in yourself, always! |
Feed your soul, because hunger turns it into a beast that devours things it cannot tolerate and is poisoned by. - Carl Gustav Jung |